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Sports Applications Technology

NCAA Partners with YouTube and T3Media

March 27, 2014


NCAA, a membership-led not-for-profit association of colleges and universities, recently announced that it has partnered with YouTube (News - Alert) and T3Media, Inc. to provide full access to nearly 300 of the most iconic and memorable March Madness games on the NCAA Vault, part of the NCAA's YouTube Channel NCAA On Demand.

On NCAA Vault, viewers will be able to explore curated points in time and share impressive moments of the matches with friends. They will also be able to search for memorable games from the past. For excellent viewer experience, all games have been indexed with rich metadata tagging around players, teams and highlights.

"The popularity of March Madness has grown consistently every year. The fact that people have access to the tournament across several platforms speaks volumes to the importance and enthusiasm of college basketball," says Keith Martin, NCAA managing director of championships and alliances, in a press release. "To expand the fan access with historical moments of the NCAA Division I Men's Basketball Championship is a feature that allows fans the opportunity to enhance their March Madness experience. The NCAA Vault will allow college basketball fans access to find those moments that are most important to them. To provide fans better access to great tournament moments was an easy decision for us. We look forward to what the future holds for this new way of engaging with collegiate sports video." 

"Many sports fans remember where they were when their favorite team, coach or player had an historical moment during the tournament," said Bob Pinkerton, CEO T3Media, in a statement. "The NCAA Vault allows fans to relive amazing moments (and more) using the exclusive metadata search timeline. Not only are there almost 300 games from which to choose, but over 4,000 moments -- that's a die-hard college basketball fan's dream."

Edited by Cassandra Tucker