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Sports Applications Technology

Sportradar Leveraging Internap CDN to Stream Live Sporting Events

February 03, 2014


Sportradar, a supplier of sports and betting-related data services, is leveraging Internap’s (News - Alert) content delivery network (CDN) in order to directly feed live professional sporting events and data into over 1,000 retail betting shops around the globe.

Joern Anhalt, managing director media rights at Sportradar, stated, “Our business extends from our experts recording statistics and analyzing matches at stadiums all the way to our Live Channel displays in retail bookmakers worldwide. Delivering high quality video streams and up-to-the-minute data are critical. In a competitive review, Internap stood out in providing the performance and resilience required to support today’s betting landscape through a highly customizable, turnkey solution that is easy to deploy and can seamlessly support our expansion into new markets with Internap’s global infrastructure footprint.”

Internap explained that its CDN is designed to provide customers with a highly-effective way to distribute large files and stream live or on-demand events to geographically-dispersed end users, eventually creating a satisfying Internet user experience. With it, content creators can enjoy a robust infrastructure solution for online media distribution.

The objective of the Internap CDN media delivery services is to let users to focus on creating content while Internap takes care of the delivery process. The CDN supports multiple delivery modes such as live delivery, video-on-demand and linear channel and multiple distribution formats including Adobe (News - Alert) Flash, Microsoft Silverlight and HTTP Streaming.

Sportradar stated that its services help large betting retailers to add value of their in-store customers as they can take informed decisions using the sport statistics, odds and other data available to them via Sportradar. So it became imperative for Sportradar to deliver quality picture and accurate data in order to keep up with customers’ demands and remain successful. With Internap CDN, it is now able to deliver its service on a global basis without jitter, latency or other performance issues.

Paul Vian, director of business development at Internap added, “As end users increasingly expect instant access to accurate sports and other information, the ability to guarantee seamless content delivery to any device, at any time, is critical for organizations like Sportradar that offer real-time data services. Internap’s CDN combines superior performance with global reach, allowing Sportradar to rapidly and reliably stream customer content into retail bookmakers worldwide and ensure an optimal experience for end users.”

Edited by Cassandra Tucker