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Carolina Panthers Become First Professional Football Team to Advocate 'It Can Wait'

August 30, 2013

(SPORTS TECHNOLOGY)

AT&T (News - Alert), one of the world’s biggest communications holding companies, announced the Carolina Panthers as the latest advocate of It Can Wait, a campaign organized by AT&T aimed at preventing people from picking up the deadly habit of texting while driving. The Panthers are the first professional football team to officially support It Can Wait.

"Tens of thousands of fans from across the Carolinas drive to Charlotte to root on the Panthers every home game," Danny Morrison, president of the Carolina Panthers, said in a statement. "On the way, it's tempting to send a message to a friend, check a smartphone for updates on starting lineups, or look up stats. That can wait until you get to the stadium. We want our fans to get to the game and back home safely."

The Panthers plan to feature It Can Wait messages digitally throughout the stadium during the season, as well as joining in to help the growth of the organization’s social media campaign.

"We've gone to great lengths to keep Panthers fans wirelessly connected at the game, whether it's watching video highlights on their phone or sharing their own photos on Facebook (News - Alert)," said Laurent Therivel, AT&T's vice president and general manager of Mobility and Consumer Markets in the Carolinas. "But when it's time to drive home, it's time to put the smartphone away."

It Can Wait helps educate the public in the dangers of texting while driving, which half of commuters admitted to doing in a recent survey. The goal is to educate everyone, not only teens, in the distractions texting can cause for a driver.

AT&T is a very common name in the communications industry. Offering the largest 4G network in the United States, AT&T also provides wireless, Wi-Fi, high speed Internet, along with voice and cloud-based services.  AT&T is the official wireless and wireline sponsor of the Carolina Panthers.




Edited by Alisen Downey