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Sports Applications Technology

LifeProof Partners with Challenged Athletes Foundation

June 27, 2013


LifeProof, a company that designs, manufactures and markets cases for smartphones and tablets that deliver protection, style and functionality, recently announced that it is now the official mobile accessory partner of the Challenged Athletes Foundation (CAF).

As the result of the partnership, LifeProof is now the sponsor of CAF's Race for a Reason, and has chosen CAF athlete Ricky James as its brand ambassador. Ricky is a wheelchair athlete who has completed the Ironman World Championship, Baja 500 and even medaled at the X Games. CAF's Race for a Reason is a program that raises funds for challenged athletes at various events of their choice or at one of CAF's premier partner events.

"Our partnership with CAF is a natural fit," said Gary Rayner, founder of LifeProof. "LifeProof cases can be used everywhere without worry since our cases are water proof, dirt proof, snow proof and shock proof. Whether capturing shots while carving the slopes on a monoski, catching barrels while surfing, or documenting a descent in a handcycle, CAF athletes need their equipment to keep up to the challenges they take on."

"We are excited and honored by this partnership," said Virginia Tinley, CAF's Executive Director. "Part of our mission is to empower those with physical challenges to live active and unlimited lifestyles, and to show others there is nothing a challenged athlete can't do. Through this partnership, we can continue to change perceptions and demonstrate what our athletes are capable of."

LifeProof recently announced LifeProof nuud for Apple iPhone (News - Alert) 5 and Samsung Galaxy SIII, the first waterproof, all-protective smartphone cases without a screen cover. The LifeProof nuud lets users touch the actual screen while their smartphones stay totally protected from water, drops, sweat, dirt and other hazards of daily living. By providing a completely uncovered screen, the LifeProof nuud design gives users the ultimate touch-screen experience.

Edited by Ryan Sartor