Can MLB.TV and At Bat App Sustain the Climbing Momentum?
(SPORTS TECHNOLOGY)
You can feel it in the air – the fervor, the excitement and the mad streak that seems to run through all fans as another big baseball season arrives. With major league baseball heralding the coming of spring with training games from Florida and Arizona, baseball fans are readying themselves for another fiesta of live games.
MLB (News - Alert) Advanced Media's two flagship subscription products, MLB.TV and MLB.com At Bat, the official app of major league baseball and a top grossing sports app, have also started “pitching” in to take their share of honors.
Touting new features, At Bat 2013 is stated to have already made a “hit” with 1.7 million downloads in just three days, and appears to be going strong, reminiscent of the record-setting 6.7 million app downloads in 37 days following its release on April 5, 2012.
AT Bat 2013 is now offering multiplatform live audio access for its subscribers, and universal support that is accessible on iPhone (News - Alert), iPad and other supported smartphones and tablets.
The app’s updated news section, classic games library and retooled navigation are available to Android (News - Alert) and iOS users as well.
Being a MLB.tv premium subscriber has its advantages, as users can just log in and receive all of the At Bat 13 premium content and features for free.
Apart from being able to watch live video of about 200 spring training games, fans can also listen to radio broadcasts, follow every action, get the breaking news, schedules and player stats for every team while customizing At Bat’s home screen with their favorite team.
Although the At Bat app can be downloaded for free, fans can either pay the one-time annual fee of $19.99 for the entire season through the World Series, or settle for the $2.99 monthly offering. MLB.TV Premium is available for the full season at $129.99 or monthly at $24.99. It offers the season’s games live to more than 250 supported connected devices.
So baseball fans, join the clan, get set and go with the newly featured MLB At Bat app, and help it score a home run.
Edited by Braden Becker
