Sports Technology & Communications News from Around the World

Looking to provide an improved mobile experience for fans of the Phoenix Suns and the Philadelphia 76ers during the 2012-2013 NBA season, Phizzle has announced various improvements in its services.

Phizzle helps companies derive a more personal conversation anytime, anywhere and on any smartphone. For this purpose, the company makes use of its customized smartphone applications that provide unique content, push notifications, geo-targeting, multimedia content and a full mobile commerce market place.

According to the company, this method helps customers create a better way to connect with their fans.

Both the Suns and Sixers have joined to work in partnership with Phizzle every season, and are considered early adopters of mobile marketing technology. Both teams are committed to offering users a combined digital experience that strengthens engagement opportunities with the help of SMS, mobile Web and real-time interaction.

This is because both the teams identify that mobile continues to evolve as the most influential channel for their fans, the company has stated.

“We are pleased to continue our valued partnership with the Phoenix Suns and the Philadelphia 76ers," said Ben Davis, CEO at Phizzle. "We think the ongoing relationship with both teams is an impressive testament to the growth – not just of our customers – but the market in itself that realizes just how powerful fan engagement through digital marketing can be.”

Recently, the company unveiled Affinity, a new loyalty solution. By activating redeemable ‘card-less,’ point-earning capabilities via mobile, social or in-person contact with a user, Affinity will improve its enterprise-grade digital platform and brand loyalty.

It will offer incentive to sports fans or retail brand users, and can be used as a primary rewards program, the company has stated. 

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