MoZeus Worldwide Partners with NFL Stars
Mobile-marketing and content management software company MoZeus Worldwide is plunging into a new approach of celebrity charity engagement. The company signed an agreement with NFL stars on consumer photo mobile app to raise money for charity.
This event will allow fans to use its SMART application to capture a photo on their mobile devices with Kansas City Chiefs running back Jamaal Charles, San Francisco 49ers cornerback Chris Culliver and Baltimore Ravens linebacker Ray Lewis. The application will be available for download in early December on Android (News - Alert) and Apple/iOS platforms.
Powered by the MoZeus SMART Photo Overlay platform, the celebrity app will allow fans to quickly and easily share photos taken with these NFL stars via social media outlets, such as Facebook (News - Alert) and Twitter. The downloadable mobile application will be available for purchase at MoZeus Worldwide's website, the iTunes Store and Android Marketplace. Proceeds from each application will benefit several charities, including the United Athletes Foundation.
Interestingly, company statement confirmed that one lucky fan will win an opportunity to have their photo taken with the real Jamaal Charles following the Kansas City Chiefs final home game on Dec. 23, 2012. And, another lucky fan will have a similar opportunity with the real Chris Culliver at the San Francisco 49ers final home game on Dec. 30, 2012.
"We're excited to have three NFL stars who are at the top of their profession, but are also fully engaged in social media outlets such as Twitter (News - Alert) and Facebook," Charles Jones, co-founder and chief operation officer for MoZeus Worldwide said in a statement.
MoZeus Worldwide specializes in developing customizable applications for brands, agencies, properties and celebrities who are looking to extend their presence to the mobile space. To date, MoZeus Worldwide has worked with more than 200 brands, agencies and sports properties to leverage the SMART Activator for more than 100,000 event days, resulting in 10 million unique leads and 30 million survey questions answered.
Recently, MoZeus entered into a partnership with Medium Blue Search Engine Marketing, a search engine optimization company, to launch an advanced SEO campaign that will highlight the firm's cost-effective, cutting-edge SMART Activator application.
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Edited by Rich Steeves