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Sports Applications Technology

fanatix Announces US Launch of Sports App

October 31, 2012

(SPORTS TECHNOLOGY)

fanatix, a U.K. social network dedicated entirely to sports, has announced the U.S. launch of its app after securing an additional $1 million in funding from angel investors.

With this recent funding, fanatix has now raised more than $2 million total to date.          

"The collision of social and mobile has created the opportunity for the sports industry to 're-imagine the back-page' and we think that we're starting to see that fulfilled by the fanatix suite of products," said Will Muirhead, founder and CEO in a statement.

Muirhead said that this summer for sports has been a real catalyst for growth.

“As we moved from Chelsea's victory in the UEFA Champions League to Euro 2012 and the Olympics, our audience rocketed. With October thru December being the most jam-packed time in American sports, between the World Series, the NFL at the midseason mark, the 2012-13 NBA season tipping off tonight, and college football bowl season on the horizon, now is the ideal time to bring U.S. fans the remarkable platform that sports fans abroad have been raving about over the past year," he said.

The site, which was launched in October 2011, provides sports fans with a personalized stream of sports content – news updates, tweets, video clips, live scores and statistics – and enables easy sharing of that content in huddles (group chat for sports fans).

Officials noted that the average fanatix user is now accessing the app five and a half times a day – with the average registered user accessing the service over 10 times a day – captivating sports fans before, during and after live sporting events. fanatix provides sports enthusiasts with the ultimate platform to share and discuss their passion for sports.

"Fans want to stay connected to their teams and friends that share their passion 24/7 – whether they're at the bus stop, at work or watching the game from the comfort of their own sofas."

The service has been selected by Manchester City, ESPN (News - Alert), Eurosport and a range of other sports media entities to help them engage second screen sports audiences, especially during live broadcasts.




Edited by Stefania Viscusi