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Charm Sponsors Chinese Winter Olympic Sports Associations

April 18, 2012


Charm Communications Inc., a major advertising agency in China, recently announced it has signed a sponsorship and promotional agreement with four Chinese Winter Olympic sports associations.

According to the three-year deal, Charm will work with the Chinese Skating Association (CKA), the Chinese Ski Association (CSA), the Chinese Ice Hockey Association (CIHA) and the Chinese Curling Association (CCA) to promote China's ice hockey, curling, short-track speed skating, figure skating, and freestyle skiing teams – along with five other Chinese Olympic teams.

Led by Mr. Lei Wu, the head of Charm's newly established sports marketing department, the company will work toward finding sponsorship opportunities for some of the finest Chinese athletes in each sport.

"As the Olympics continue to grow in popularity in China, we are seeing tremendous opportunities in sports marketing and have positioned our sports marketing team to capitalize on this emerging trend," said Mr. He Dang, Charm's founder, chairman and CEO. "The sports marketing team broadens our scope of services and strengthens our integrated advertising capabilities. In particular, our cooperation with China's Winter Olympic associations integrates well with our CCTV advertising services, as the network remains the undisputed television leader in broadcasting the Olympics in China. As a pioneer in China's advertising industry, Charm will continue to offer innovative products and solutions to our clients through our integrated advertising platform."

Charm offers integrated advertising services with particular focus on television and the internet. Charm's integrated advertising services include full media planning and buying, as well as creative and branding services. The company has built a full service digital advertising platform, offering digital campaign capabilities across all key digital media, including search engines, display portals, online video sites and social networking services.

Edited by Braden Becker