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Sports Applications Technology

Flash Deal site for Sporting Tickets goes Nationwide

April 02, 2012

(SPORTS TECHNOLOGY)

CrowdSeats.com currently sells sporting event tickets online at huge discounts in the New York and Los Angeles markets but plans to go nationwide. The site will launch new campaigns in other major cities across the U.S., including Boston, San Francisco and Chicago. More cities are sure to follow.

Crowd Seats operates like Groupon or Living Social but exclusively for sporting event tickets. It’s the only flash deal site of its kind, according to Mashable. This leaves a lot of room for growth in a largely untapped market.

Crowd Seats has run about 30 offers in New York and L.A. to date, with the biggest deal so far being 77 bargain-priced tickets sold to the Army vs. Rutgers college football game that took place at Yankee Stadium this past November.

Justin Cener, founder and CEO of Crowd Seats, told Mashable ticket discounts typically range between 50 and 90 percent off face value. Cener currently operates CrowdSeats.com by himself with the help of a handful of interns working to market the website via social networking and on-site at sporting events. About one-third of sales have come through Facebook (News - Alert) and Twitter marketing.

The site has grown to achieve an email list of 11,000 subscribers thus far. This includes only people living in the New York and L.A. markets, so the number of subscribers will no doubt grow as Crowd Seats launches nationwide.

Cener obtains the discounted tickets through special third-party ticket vendor deals and from sport teams themselves. Cener’s long term plan for Crowd Seats is to expand to 25 cities around the country.

To get an idea of the types of deals currently offered at CrowdSeats.com, Mashable posted these examples from the five major cities the site now operates in:

  • New York: Yankees vs. Twins, April 19. $48 for $96 face-value tickets
  • Los Angeles: Clippers vs. Thunder, April 16. $30 for $53 face-value tickets
  • San Francisco: Warriors vs. Spurs, April 16. $24 for $49 face-value tickets
  • Boston: Celtics vs. Magic, April 18. $40 for $72 face-value tickets
  • Chicago: Bulls vs. Wizards, April 16. $48 for $96 face-value tickets

 




Edited by Jennifer Russell