Christopher McNally is New VP Of Strategic Activation at STATS
(SPORTS TECHNOLOGY)
Christopher McNally has been appointed as the new Vice President of Strategic Activation at STATS, one of the largest providers of sports information, content and technology solutions. McNally will use his extensive expertise in market opportunity analysis, activation of retail channel and consumer engagement and his knowledge of business-to-business (B2B) marketing and communication to drive the STATS (News - Alert) brand activation team.
“Chris [McNally’s] history of engaging audiences and solving problems for clients in both the B2B and B2C arenas will allow him to make a quick impact with our rich content and technology resources,” said Greg Kirkorsky, SVP of Sales at STATS. “Chris shares our belief that the best way to engage an audience is by creating digital and social experiences around events that evoke their interest and passion. Nothing does that like sports.”
Prior to joining STATS, Mr. McNally was Vice President of Business Development at Queue Marketing Communications Group of Chicago, responsible for developing integrated path-to-purchase strategies. The new VP was also the National Sales Director with Athlon Sports, creating innovative programs and strategies for harnessing the popularity of sports to drive brands objectives. He effectively enhanced shopper marketing and consumer engagement, as well as business-to-business marketing and digital experiences.
Among other significant accomplishments, Mr. McNally created the first pro-am cycling team of MetLife to increase and drive Disability Income Awareness across the amateur athlete community.
A native of Illinois, Christopher McNally is a member of the Chicago Council on Global Affairs, and has a BA degree from the DePaul University.
Edited by Braden Becker
