Dial Global Present on the Slacker Radio Mobile Platform
(SPORTS TECHNOLOGY)
Dial Global will have a presence on the Slacker radio mobile platform thanks to a content partnership with Slacker Radio. The play-by-play radio sports specialist has announced expanded distribution of select sports content to Slacker Radio.
Slacker offers the complete range of radio services, from millions of songs to custom content from ESPN (News - Alert) Radio, ABC News and much more. Dial Global produces over 200 news, sports, talk, music and entertainment programs, services and digital applications, as well as jingles and imaging.
The partnership between the two companies begins with 2012 NCAA Division I Men's Basketball Championship play-by-play sports broadcasts. Dial Global will broadcast all 67 games of the NCAA Division I Men's Basketball Championship. In addition, it will also broadcast a complete lineup of NCAA championship events. Dial Global's NCAA broadcasts will be available on Slacker from March 13, 2012.
"We are delighted to bring the excitement of our sports broadcasts, including the NCAA Championships, to the Slacker mobile platform," said Ken Williams, co-president/CEO of Dial Global. "These broadcasts represent the beginning of a meaningful and important content partnership between Dial Global and Slacker, and allow us to enhance the distribution of multiple NCAA championships."
The following can be heard on the Slacker Radio mobile platform: Division I Women's Basketball Championship, Men's Frozen Four, the Men's and Women's College World Series and the Division I Men's Lacrosse Championship semifinals and championship.
"We are thrilled to offer the millions of Slacker mobile listeners free access to Dial Global's coverage of the NCAA Championships," said Jonathan Sasse, senior vice president of marketing at Slacker. "These live broadcasts will be appreciated by all sports fans, with more to come as we continue to expand our content to meet the needs of our listeners."
Dial Global was in news earlier this month when it announced a partnership with NBC News to present a new, 24-hour, radio news network--NBC News Radio.
Edited by Amanda Ciccatelli
