CommerceTel Technology Boosts Houston Texans Mobile Subscriber Base
CommerceTel Corporation is one of the leading providers of proprietary mobile marketing technologies and solutions recently announced that Houston Texans mobile subscriber base had increased by over 200 percent after utilizing its patented mobile marketing technology.
The Houston Texans came up with numerous cutting edge mobile marketing initiatives to help push higher subscription rates to mobile marketing programs and these plans included news, scores, seats and offers. Their other goal was to increase sponsorship value by involving more fans via the mobile channel.
CommerceTel's (News - Alert) web-based campaign management and reporting platform was used to develop unique mobile tactics and graphics like the Verizon Wireless Play of the Game, Houston Texans Community Player of the Month, as well as the Pix-to-Screen campaigns. This gave fans the freedom to send pictures from their phone cameras for screening on the team's preseason television broadcasts and digital signage around Reliant Stadium in real time.
"The response from our fans reflects the success of our venue and the technology supporting it. We've seen an unprecedented increase in our mobile audience since implementing CommerceTel's solution. We believe we have only started to tap the vast opportunities to increase fan experience and sponsorship value through CommerceTel's mobile marketing platform,” said Nick Schenk, Houston Texans Director of Integrated Media, in a press release.
During the 2011-2012 NFL season, the Texans mobile messaging campaigns in place, which ran the gamut from live score updates to injury reports as well as transactions and player autograph appearances. With every mobile messaging campaign, the subscriber growth rates went up by more than 100 percent, while the Houston Texans' mobile news alerts campaign grew by 206 percent.
"The Texans have implemented a variety of innovative mobile tactics to increase engagement with their fans. We're very pleased to be a part of their success in building an even stronger direct connection with their fan base, and ultimately higher sponsorship revenues,” said Michael Falato, CommerceTel Senior Vice President of Business Development and Sales.
Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.
Edited by Amanda Ciccatelli