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Sports Applications Technology

The Sporting World Knew How To Use Social Media When it Counted in 2011

December 29, 2011

(SPORTS TECHNOLOGY)

There are very few people who aren’t on Twitter (News - Alert) at this point in time and athletes are no exception to this rule. While not everyone in the sporting world has taken to the social networking site, Twitter is starting to seem like the next hot nightclub. If you aren’t being seen issuing some tweets, then you aren’t really worth being seen at all. 

For some celebrities and athletes, Twitter is actually another revenue source as more and more companies pay for the more well known personalities to give endorsements. For others, Twitter is simply a way to stay in contact with their fans or kill some time.

For some athletes and celebrities, Twitter can turn from fun and games into something they wished they had never seen. In the Hollywood circles, Ashton Kutcher wished he hadn’t started tweeting one day when he started talking smack about the Joe Paterno situation.  For Jay Cutler, it wasn’t his tweeting that was the problem; it was everyone else’s. 

After Cutler was apparently injured in a playoff game last season, many of the Twitterverse decided that he wasn’t really all the injured. Cutler went from being considered one of the better quarterbacks in the NFL to being the most ridiculed, even by former teammates.

Super Bowl XLV was another story that was gigantic in the social network circles. So many people used websites like Facebook (News - Alert) to talk about the tilt between the Green Bay Packers and the Pittsburgh Steelers that it was the only sports story to make Facebook’s global top 10 list. 

While big games are often chatted about, big personalities are discussed often as well. Former Bengal and current Patriot (News - Alert) Chad Ocho Cinco was recently named the second most influential person on Twitter. Ocho Cinco is easily the most influential athlete on the site.

While social media is still relatively young when it comes to the history of … everything, the sporting world more than many others seems to understand how it is used and how it can help their cause. Because of this, there are bound to be vastly different, yet somehow similar social media superstars in 2012.






Edited by Jennifer Russell